Our Team

Joe Mishurda, Managing Partner and Founder

Joe Mishurda is Managing Partner at North Palisade Partners, LLC, and has led the capitalization of $200 million of asset value since the company’s inception. During his career, Joe has been involved in the acquisition or development of over $1 billion of commercial real estate investments across various asset classes, including the development over five million square feet of industrial and self-storage product.

Prior to founding North Palisade Partners, Joe was a Partner and Chief Financial Officer at Pacific Industrial, LLC, a firm exclusively focused on industrial real estate. While at Pacific Industrial, Joe raised and structured over $600 million of capital for Pacific Industrial-led investments and formed joint ventures with investors including JP Morgan Asset Management, UBS Realty Investors and STRS Ohio.

Formerly, Joe was a Senior Associate with Integrated Capital, LLC, a hospitality-focused private equity firm with over $300 million of assets under management. While at Integrated Capital, Joe sourced, evaluated, structured and executed real estate investment opportunities including acquisitions, recapitalizations and public-to-private buyouts. Additionally, Joe assisted in the successful closing of the firm’s first institutional private equity fund.

Joe started his career in investment banking, where he advised on mergers and acquisitions in the middle-market consumer products space. He was an advisor to E Street Cold Logistics, LLC, a Los Angeles-based refrigerated warehouse operator, and Summit Ice, LLC, a Salt Lake City-based manufacturer and distributor of packaged ice products.

Joe is a graduate of Wake Forest University (B.S., Analytical Finance and M.S., Accounting) and the Wharton School of the University of Pennsylvania (MBA). He is an avid skier and cyclist, and is an instrument-rated private pilot.

John Petersen, Partner

John Petersen brings decades of experience in commercial property acquisition, development and management to his role as a Partner at North Palisade Partners, LLC.

John most recently served as Interim President, CEO and COO at PS Business Parks, where he was responsible for overseeing the overall strategic direction of the company and its real estate operations, including managing more than 150 field and staff employees. As COO for 15 years before assuming the President and CEO positions in March 2020, John led the company’s business initiatives and ensured operational excellence. He oversaw leasing and management of the company’s existing portfolio while managing acquisitions and dispositions, and pursuing creative development opportunities.

Prior to PS Business Parks, John served as a Senior Vice President for Equity Office Properties, in Silicon Valley, where he was responsible for 11.3 million square feet of multi-tenant office, industrial, research and development space. Before that, he was a Senior Vice President at Spieker Properties, overseeing the growth of the company’s San Jose portfolio through acquisition and development of nearly three million square feet.

John served as President of National Association of Industrial and Office Parks, Silicon Valley Chapter. He was President of San Jose Silicon Valley Leadership Council, and has served on numerous nonprofit boards.

He is a graduate of The Colorado College in Colorado Springs, Colorado, and resides with his wife and three children in the Los Angeles area.


Brian Wong, VP of Development

Brian Wong is Vice President of Development at North Palisade Partners. Brian has been involved with the acquisition, entitlement and development of over $500 million of residential and commercial developments, including approximately 500,000 SF of self-storage product and over 1,000 homes.

Prior to joining North Palisade Partners, Brian was a Senior Development Manager with Johnson Development Associates, where he focused on the development of self-storage facilities throughout Southern California. Brian was also a Director of Development for Comstock Homes, a Southern California homebuilder where he focused on acquisitions, entitlement and construction of residential subdivisions.

Outside of real estate, Brian held senior-level roles in management consulting. At North Highland, a global management consulting firm, Brian served as the Los Angeles Market Lead with overall P&L responsibility. Brian began his consulting career with Accenture, where he was a Senior Manager in the firm’s Strategy practice.

Brian holds a Master of Real Estate Development and a B.A. in Business Administration, both from the University of Southern California. Brian is a licensed broker and general contractor in the State of California.

Brian lives in the Los Angeles area with his wife and his two young sons.